It seems TikTok is rising its groups that work on messaging options, in keeping with a sequence of job listings not too long ago posted by the social media firm.
A number of latest postings for technical and product administration roles at TikTok in a number of cities reference its “messaging staff,” in addition to goals to enhance how customers can work together with each other and share content material on the platform.
TikTok does enable customers to direct-message already, through a button on the profile of the consumer they wish to chat with. However the direct messaging characteristic isn’t as simple to seek out or seamlessly integrated into the material of TikTok as it’s on platforms like Instagram or Snapchat. When customers wish to share TikTok movies with their buddies, they typically textual content the hyperlink slightly than merely sharing the video in-app.
Rising the groups engaged on messaging might assist the favored short-form video platform — which has lengthy been centered on serving to customers uncover entertaining content material from strangers — broaden options that enable customers to raised join with individuals they know on the app, too. And it might mark yet one more menace from TikTok to rival platforms which have largely been constructed round linking customers with their private social connections.
The brand new roles would mark a continuation of labor TikTok has been doing to include extra instruments and options that assist customers work together and reinforce their real-world connections throughout the app, together with a feed that reveals solely content material from a consumer’s buddies and TikTok Tales.
The messaging job listings have been first reported by Axios.
The language in lots of the present job listings is comparatively imprecise. Nonetheless, one publish for an engineering lead for the “TikTok Social” staff primarily based in Singapore explains: “We’re the messaging staff on TikTok. Our staff’s mission is to facilitate significant consumer connections by way of TikTok’s messaging expertise, which continues to be in its infancy.” The publish mentioned the function can be chargeable for working with different groups to “ship a particular TikTok social resolution similar to messaging.”
One other posting for an Android software program engineer function on the “Social Interplay” staff in San Jose, California, says the corporate needs to allow “customers to satisfy and work together with their real-life buddies seamlessly on TikTok.”
Different, comparable job listings for the “Social Interplay,” “TikTok Social” and “Social Consumer and Relation” groups in Los Angeles and Singapore word that staff would work on options similar to “Story, Video Like, Remark, Buddies Tab, Inbox Tab, Repost, TikTok Now,” and purpose to encourage “constructing significant social connections between customers.”