TikTok Introduces Text-Only Posts – The New York Times

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TikTok customers can now submit text-only content material, a departure for the social media app identified for its brief movies.

The brand new format has been the newest change to the social media panorama after Twitter rebranded itself as X on Sunday and Meta launched the brand new text-based social media app, Threads, this month.

TikTok introduced the change in a weblog submit on Monday night time, although some customers mentioned that they first had entry to the text-only format in June.

“With textual content posts, we’re increasing the boundaries of content material creation for everybody on TikTok, giving the written creativity we’ve seen in feedback, captions, and movies a devoted house to shine,” the corporate’s weblog submit mentioned.

The function permits customers to submit with out the background visuals, reminiscent of movies and images, for which TikTok is thought. There didn’t seem like a separate identify for the textual content submit function.

Earlier than the brand new format was launched, customers might kind textual content over video and picture posts in addition to in captions and feedback. Some folks would create their very own text-only posts by sharing screenshots of text-focused content material from outdoors of TikTok, together with from different social media apps and textual content message conversations.

The TikTok textual content posts may be custom-made the identical means that video and picture posts are, utilizing music, background colours and stickers. Folks may also tag different customers and add hashtags. Textual content posts may be as much as 1,000 characters lengthy, a TikTok spokesperson mentioned in an electronic mail. The app will proceed to restrict video descriptions to 2,200 characters and feedback to 150 characters, the corporate mentioned.

TikTok, which is owned by the Chinese language firm ByteDance, gained recognition with its visual- and audio-focused content material, together with the brief movies of individuals dancing and performing skits that grew to become synonymous with the app in its early days.

A couple of billion folks use the app every month, together with 150 million folks in the US, in keeping with TikTok, although entry to it has been restricted by some native and nationwide governments due to safety considerations.

The brand new TikTok format comes within the wake of different main modifications by the most well-liked social media firms.

This week, Elon Musk rebranded Twitter to X and has began changing the corporate’s trademark fowl emblem with a brand new letter emblem each on-line and on the firm’s headquarters. Final July, Twitter mentioned it had over 237 million every day lively customers.

Meta, the corporate that owns Instagram and Fb, unveiled Threads, its Twitter competitor, this month. Posts are text-focused, however customers may also share movies and images.

Lower than every week after its debut, Meta mentioned that greater than 100 million folks had signed up for Threads. It’s not clear but if this early success might be sustained.

Threads was launched throughout a time of upheaval for Twitter, which has undergone vital modifications since Mr. Musk purchased it final yr.

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