TikTok will now enable customers to publish text-only content material for the primary time in a problem to Elon Musk’s beleaguered X, previously generally known as Twitter.
Asserting the brand new publish format Monday, the video streaming platform mentioned it could broaden “choices for creators to share their concepts and categorical their creativity.”
“With textual content posts, we’re increasing the boundaries of content material creation for everybody on TikTok, giving the written creativity we’ve seen in feedback, captions, and movies a devoted house to shine,” the corporate mentioned in an announcement.
Customers at the moment are in a position to share “tales, poems, recipes, and different written content material,” which could be custom-made by including sound, stickers and background colours, amongst different options.
In maybe essentially the most direct problem to the X platform, textual content posts on TikTok will enable customers to tag different accounts and add hashtags that relate to trending matters.
The most recent transfer by TikTok, which is owned by China’s ByteDance, might show to be one other knock for Musk, whose takeover of X in October has resulted in mass layoffs, an enormous drop in promoting income and controversial adjustments to the platform’s verification coverage.
Earlier this month, Fb’s mother or father firm, Meta, launched Threads, a rival social media web site. Threads surpassed 100 million consumer sign-ups in its first week.
Musk re-branded Twitter to X Monday, giving the platform a brand new web site area and emblem.