Taylor Swift’s Eras Tour has been a smash success and the singer is giving again to those that made it doable by giving huge bonuses to employees. The singer gave $100,000 bonuses to about 50 truck drivers, Leisure Tonight confirmed this week.
Swift, 33, additionally gave bonuses to different crew members akin to dancers, musicians, lighting and sound technicians and caterers on the tour, ET reviews.
CBS Information has reached out to trucking firms Upstaging Inc. and Shomotion LLC, which reportedly labored on the tour, for remark and is awaiting response. Shomotion CEO Mike Scherkenbach instructed USA Immediately that Swift gave truckers a handwritten letter together with the bonuses.
The Eras Tour – throughout which Swift performs hits from all of her previous “eras” – kicked off in March and is ending its U.S. leg in Los Angeles this weekend.
As of June, the tour had already raked in additional than $300 million, based on PollStar, a commerce publication for the stay music trade. At the moment, greater than 1.1 million tickets had been bought at a median worth of $253.
Forbes estimated Swift herself grossed $110 million from the primary 22 performances of the tour. The publication projected the Eras Tour might gross $1.6 billion.
Final month, the Federal Reserve Financial institution of Philadelphia credited the tour with boosting tourism within the area, and a number of other different cities reported financial boosts when Swift got here to city.
The tour made headlines earlier than it even kicked off when the extraordinarily excessive demand for tickets and defective Ticketmaster methods led to a fiasco. Fan followers complained about extraordinarily lengthy wait instances for tickets – with some unable to get tickets in any respect. Some additionally alleged worth gauging.
A gaggle of greater than two dozen followers even sued the web ticket retailer, alleging it gave prospects pre-sale codes regardless that it could not accommodate all of the ticket orders for Swift’s concert events. The go well with, filed in December 2022, additionally alleged Ticketmaster bought a big portion of tickets to scalpers and bots, making it even tougher for followers to purchase tickets on the platform.
The controversy result in a congressional listening to, the place Joe Berchtold, president and chief monetary officer of Tiketmaster’s dad or mum firm Reside Nation, testified that the ticket vendor does not management capability or pricing of tickets. He claimed the overwhelming visitors and bots led to the meltdown throughout the Eras Tour ticket sale.
The push for tickets foreshadowed the large quantity of consideration the Eras Tour obtained as soon as it kicked off. The recognition wasn’t solely proven within the lengthy traces for merchandise at live performance venues and the celeb sightings at reveals. Numerous movies from the tour have gone viral on social media – safety guards singing, Swift defending a fan, and movies of followers buying and selling beaded friendship bracelets with strangers at reveals.
Swift’s web value is an estimated $740 million, making her one of many richest self-made girls within the U.S., based on Forbes.
Along with her profitable tour and music profession – throughout which she has gained 12 Grammys – Swift additionally made her foray into directing. She had directed a number of of her personal music movies and is set to make her function movie directorial debut, Searchlight Footage introduced final yr.
She is going to embark on the worldwide leg of the tour later this month, beginning in Mexico.
