Sports radio host apologizes for ‘Barbie’ comments made toward veteran female reporter at Commanders camp

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Sports activities persona Don Geronimo issued an announcement Wednesday about his dismissal from a D.C.-based radio station and apologized for the comment he made towards a veteran feminine reporter.

Geronimo, whose actual title is Michael Sorce, referred to as WUSA9 reporter Sharla McBride “Barbie” and a “cheerleader.” The remarks led to the Washington Commanders barring iHeartMedia – the dad or mum firm of WBIG Radio – from the workforce’s coaching camp services in Ashburn, Virginia – and later, Geronimo’s dismissal.

“Final week, throughout my stay radio present from the Commanders coaching camp, I used inappropriate phrases in a manner that damage somebody. I deeply and sincerely apologize for the ache I induced WUSA sports activities reporter Sharla McBride,” Geronimo mentioned in an announcement obtained by Fox Information Digital.


Don Geronimo

Former WBIG host Don Geronimo (Getty Photos)

“As has been reported, I insensitively used the phrases ‘Barbie,’ ‘Barbie woman,’ and ‘chick’ when speaking about Ms. McBride, a fellow broadcaster who I didn’t know or acknowledge, when she walked by our broadcast place. My makes an attempt to be humorous and topical backfired, and I needlessly deprecated an expert colleague.”

Geronimo pushed again on one facet of the ordeal – using the phrase “tight.” He mentioned neither he nor his producer used the phrase to explain McBride.

“Reasonably, my producer used the phrase ‘tight’ – a standard time period within the broadcast world that refers to seamless manufacturing – to explain a technical facet of our present that day,” the assertion learn. “The timing of it was sadly misconstrued in some experiences as a part of my reference to Ms. McBride.”


Commanders fans at training camp

Followers present up throughout day 4 on the Washington Commanders coaching camp at Commanders Park on July 29, 2023, in Ashburn, Virginia. (John McDonnell/The Washington Publish by way of Getty Photos)

Geronimo mentioned he reached out to McBride to apologize and added that he hoped she would be capable to have a dialog with him to “reiterate” his apology in individual.

“I hope that Ms. McBride and the listeners who heard me will forgive me. I’m higher than this, and I promise to show that going ahead,” he mentioned.

McBride didn’t instantly reply to the assertion as she’s masking Commanders coaching camp.

She mentioned final week she was “damage” by the feedback that had been made.

Commanders logo on field

The Washington Commanders emblem on the sphere earlier than the Cleveland Browns recreation at FedExField on Jan. 1, 2023, in Landover, Maryland. (Scott Taetsch/Getty Photos)


“After I heard the feedback made about me on the radio present, I felt extremely insulted and embarrassed,” she informed ESPN. “In my 17 years as an expert journalist, I’ve by no means been disrespected in such a blatant method whereas making an attempt to do my job. Their phrases had been sexist and misogynistic. No girl ought to expertise this within the office, and I respect the Commanders’ swift response in dealing with this matter.”

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