Pro-Haley Group Plans $13 Million Ad Push in Iowa and New Hampshire

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A brilliant PAC supporting Nikki Haley’s presidential marketing campaign mentioned on Tuesday that it had reserved greater than $13 million in tv and digital adverts in Iowa and New Hampshire beginning in August. The outlay is the primary main promoting push in help of Ms. Haley since she grew to become the primary Republican to problem former President Donald J. Trump this 12 months.

The group, SFA Fund Inc., is pouring $7 million into adverts in Iowa and $6.2 million into adverts in New Hampshire that may run over the following 9 weeks. The primary tv advert options Ms. Haley, 51, a former South Carolina governor and United Nations ambassador, speaking powerful on China at a political rally, arguing that the nation’s leaders “wish to cowl the world in communist tyranny.”

A voice-over says, “Nikki Haley: powerful as nails, good as a whip, unafraid to talk the reality.”

Polls present Ms. Haley caught within the single digits in a major race that has been dominated by Mr. Trump.

The primary New York Occasions/Siena Faculty ballot of the 2024 marketing campaign confirmed Mr. Trump with the help of 54 p.c of possible Republican major voters, whereas Ms. Haley trailed far behind with simply 3 p.c, the identical degree of help as former Vice President Mike Pence and Senator Tim Scott of South Carolina.

Ms. Haley has till now relied on free tv and press protection that has come from her brisk clip of occasions and appearances in Iowa and New Hampshire, the place she has spent extra time campaigning than most of her rivals.

In a memo revealed this month, Mark Harris, SFA Fund’s lead strategist, mentioned the group was gearing as much as start “an aggressive voter contact marketing campaign” as Ms. Haley enters the following part of the race. “Nikki Haley understands that China’s rising affect poses a monumental risk to the US,” Mr. Harris mentioned in a press release asserting the adverts.

In Iowa, Republican campaigns have spent $31.8 million thus far this 12 months, in accordance with the media monitoring agency AdImpact. The $7 million marketing campaign would make SFA Fund the second-largest spender within the state, behind solely Mr. Scott’s Belief within the Mission PAC, or TIM PAC, which has spent greater than $15.3 million. By no means Again Down, a brilliant PAC supporting Gov. Ron DeSantis of Florida, has spent the next-highest quantity, with $3.4 million in adverts.

Spending in New Hampshire has totaled solely $3.4 million. TIM PAC has been the biggest spender there, too, having invested $1.1 million in adverts.

Ms. Haley raised $7.3 million by means of her presidential marketing campaign and affiliated committees from April by means of June, a modest sum that nonetheless revealed her sturdy enchantment to small donors. SFA Fund had $17 million in money available as of the tip of June.

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