Netflix has introduced the launch of My Netflix, a brand new characteristic changing the Downloads tab on the iOS app’s residence display, geared toward streamlining the viewing expertise. The personalised space will cater to ongoing viewing and downloads, aiming to make it simpler for customers to decide on what they wish to watch. Product Supervisor Edith Chao defined in an official Netflix weblog publish that My Netflix will function a “one-stop store tailor-made to you with simple shortcuts that will help you select what you wish to watch.”
The characteristic will initially be obtainable on iOS units, with Android help coming within the following weeks. Though it’s centered on on-the-go viewing choices, Netflix is contemplating increasing the characteristic to related TV units sooner or later. Nonetheless, My Netflix will not be pushing suggestions like the house display; as an alternative, it can leverage Netflix’s algorithm to tailor the content material to particular person consumer preferences.
My Netflix goals to handle the frequent wrestle of customers not having sufficient time to browse for one thing to observe. The brand new devoted house on iOS and Android will provide a complete view of downloads, TV sequence, motion pictures, trailers watched, reveals saved to My Record, and rather more. The extra customers work together with the platform and point out their preferences, the extra content material will probably be offered on the My Netflix tab.
“The extra you work together with and inform Netflix what you want,” Chao wrote, “the extra you may see on the My Netflix tab.”
Beginning right this moment, My Netflix is on the market on iOS, with plans for an early August rollout on Android.
With Netflix’s current report of including 5.9 million subscribers–surpassing Wall Road forecasts and reaching over 238 million world subscribers–the firm is now exploring new avenues for progress. It’s delving into promoting and a crackdown on paid password sharing, each of which have proven promising early progress from Netflix’s perspective.
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