Meta’s Threads gets a highly requested ‘following feed’

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New York

Meta on Tuesday launched a extremely anticipated “following feed” possibility in its Threads app as a part of its newest batch of updates that might assist the brand new social platform additional chip away at Twitter’s place available in the market.

The choice to see a reverse chronological feed of posts from solely accounts a person follows had been some of the requested options since Threads launched earlier this month. On Tuesday, Meta CEO Mark Zuckerberg replied to a publish requesting the characteristic, saying, “Ask and also you shall obtain.”

The next feed, one of many central options of the Twitter expertise, might be accessed on Threads by double tapping on the app’s residence button.

Meta has been steadily rolling out updates to Threads because it tries to maintain customers engaged within the new app. Threads had a massively profitable launch, topping 100 million sign-ups in its first week, however engagement has declined considerably since then.

Meta rolled out Threads as a barebones app — lacking well-liked options akin to direct messages and a sturdy search perform — to make the most of a weak second at rival Twitter. Now, Meta executives have acknowledged that they have to proceed constructing out the app to maintain the momentum going.

“I’m very optimistic about how the Threads group is coming collectively,” Meta CEO Mark Zuckerberg stated in a publish on the platform final week. “Early progress was off the charts, however extra importantly 10s of tens of millions of individuals now come again day by day … The main focus for the remainder of the yr is enhancing the fundamentals and retention.”

Tuesday’s spherical of updates additionally contains automated translation of posts right into a customers’ default language, the power for customers to see posts they’ve favored of their settings, the choice for personal customers to batch “approve all” comply with requests and buttons to filter the exercise feed by varied forms of interactions, in response to the corporate.

The adjustments adopted one other batch of updates final week, which included a translation button and the choice to subscribe and obtain notifications from accounts a person doesn’t comply with.

Meta’s ongoing work on Threads comes because the chaos at Twitter continues. Earlier this week, proprietor Elon Musk started disposing of the platform’s iconic fowl branding and changing it with “X” in hopes of constructing an “all the pieces” app just like China’s WeChat.

As Musk rebrands the app, he may face a distinct menace from Meta: Fb’s father or mother firm is one in every of many companies that have already got mental property rights to the letter “X.”

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