Barbie’s marketing budget was reportedly bigger than the film itself, but it’s clearly been worth it

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In case you’ve been inside just a few meters radius of a movie show not too long ago, you’ll little question have felt the Kenergy. Seas of pink-clad cinemagoers have been attending sold-old screenings of Greta Gerwig’s Barbie, giving the film the perfect field workplace opening of 2023 up to now.

This has been a very long time coming too, with Barbie’s advertising marketing campaign for the film stretching again months. There have been actual dreamhouses on Airbnb, Ryan Gosling going methodology when speaking about Ken, and an entire host of impeccable Barbie-themed outfits from lead actor and producer Margot Robbie.

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