Apple announces ‘scary fast’ October event

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Apple introduced its second product occasion of the season, a month after introducing its new iPhone 15 lineup. New iMacs are probably.

The corporate despatched invites to members of the media for a scheduled keynote on Monday, October 30 at 8:00 p.m. ET/5:00 p.m. PT, later than it usually kicks off occasions. It is going to be accessible by way of livestream solely; Apple often hosts its product launches each in particular person and on-line.

The tagline for the occasion – “scary quick” – is an obvious nod to the probably unveiling of its next-generation silicon chip, M3, in addition to Halloween. The corporate is anticipated to indicate off new iMac computer systems boasting the brand new highly effective chipset in a transfer that must also enhance Mac gross sales. Mac gross sales have been down this yr.

“Weak demand, extra stock, and a worsening macroeconomic local weather had been all contributing elements for the precipitous drop in shipments of conventional PCs,” market analysis agency IDC stated earlier this yr.

Final yr, Apple introduced its M2 chip to its MacBook line. The 24-inch iMac is anticipated to get the M3 chip at Apple’s occasion this yr. At this level, there are not any rumors of a brand new iPad launch.


(AAPL) launched its first in-house M1 silicon chipset for its laptop lineup in 2020, shifting away from years of utilizing a one-size-fits-all choice from Intel. On the time, Apple

(AAPL) claimed it was the world’s quickest CPU core and quickest built-in graphics in a private laptop.

Final month, Apple unveiled its iPhone 15 gadgets with a slimmer design, a more-advanced principal digital camera system, a customizable Motion button, and USB-C charging.

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